Beyond “I’m Not a Plastic Bag”
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Plastic bags are commonly used for packaging foods, clothes, powders, magazines, waste, etc. In Taiwan, a person uses more than 2.7 plastic bags per day, equals to 728 bags per person a year, according to statistics from the Taiwan Environmental Information Association. Data also shows that Taiwanese consumes about 18 billion plastic bags annually, 3.9 times more than the number consumed by the European Union. Reusing plastic bags or using shopping bags are considered as an eco-behavior, but apparently, not appealing to a mass majority.
Few years ago, an UK designer, Anya Hindmarch, created a stylish ergonomic bag/pouch printed “I’m Not a Plastic Bag” to provide a practical alternative. It repositioned the concept of bringing reusable bags to the supermarket into the mainstream culture. DA.AI also designed a series of bag/pouch with Tzu Chi’s signature blue color, including shoulder bag, handbag, hand carry bag, and Eco-luggage and placed in nearly 200 franchise stores around the world. The fact that all DA.AI’s outfits and accessories come from recycled PET bottle is certainly innovative with humane concern. The non PFOS water repellent coating material with elegant design the bags both unique and environment-friendly.
Reusable shopping bag/pouch not only communicates the importance of environmental protection, but is also a perfect daily necessity. Easy to fold, store, and carry is a must, that’s why DA.AI designed an umbrella-sized bag for it. Another DA.AI bag is designed with user-friendly pockets, convenient for storing pen, keys, cellular phone, etc. Also, the simplicity design of these products represents Tzu Chi’s elegant image and the humanism spirit of the group. “To love the land, is to love all living beings.” What is your main concern when choosing daily necessities from the mass market? DA.AI implements eco-friendly concept in daily life, perhaps bringing our own bag and reduce using plastic bag is one of the best methods to help the environment and save our planet.
DA.AI Technology, Jasmine Li, Taipei
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