Product Series Report #2: The Dharma Blissfulness Apparel Cultivates Happiness and Blessing

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In Chinese, “leisure” and “cultivation” are pronounced the same, and so Dharma Master Cheng Yen advises us to spend our leisure time to contribute to the needy and society, and cultivate our virtuous personality and blessing. DA.AI’s Cultivation Series, including the well-known DA.AI Eco-Polo Shirt, follows such principle and wishes everyone wearing these leisure apparels can dedicate in meaningful activities of contribution.

DA.AI’s non-dyed green Eco-Polo Shirt is also the uniform for the Tzu Chi Entrepreneurs Camp; the green top and white bottom brings a feeling of freshness, which also reminds everyone to love the environment and follow a low desire and simple life style. Such humanism design also won the Taiwan Excellence Award for DA.AI to stand as role model for Taiwanese green industries. Like the Taiwan External Trade Development Council stated, “Taiwan needs company like DA.AI, which promotes design as well as the love and caring spirit to the world; many thanks to the entrepreneurs and everyone in this circle of love who have helped making this brand possible.”

DA.AI’s Eco-Polo Shirt is truly a “Dharma Blissfulness Apparel,” and while wearing this piece of clothing, we should expect ourselves to dedicate more in meaningful activities and contribute to the society during our leisure time. DA.AI wishes for the small island of Taiwan to be filled with DA.AI (Great Love), and to become how the world see and recognize it from.

DA.AI Reporter, Shirley Hu, Taipei

Media Link: http://youtu.be/YSyrDCW-bug

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