Product Series Report #5: The Heritage Series Purifies Hearts with the Traditional Chinese Virtue
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DA.AI’s Heritage Series inherits the traditional Chinese apparel aesthetic, and expresses the virtue of “order and manner.” The traditional Chinese culture focuses on virtuous manner, and the spirit is reflected onto DA.AI’s Heritage Series, wishing to further elaborate the beauty of self-discipline and respect for all. Wearing such apparel, DA.AI wants to remind everyone to pay attention to every detail of one’s action, and in terms, earn the esteem from others.The design of the Heritage Series emphasizes on eco-friendly, simplicity, and elegance; much like the JingSi Floral Art, expresses the beauty of life through simplest form. The apparel also resonates with JingSi Tea Art that stresses on the importance of obtaining inner peacefulness and not easily disturbed by the outside environment. The Heritage Series shares much similarity with the JingSi’s humanistic spirits, and carries the same Dharma origins.
“The beauty of a group comes from each individual within the group willing to unity with others in harmony,” and this can be seen from Tzu Chi’s uniforms. The Heritage Series is also the uniform for DA.AI’s Eco Concept Store staff, and expresses traditional Chinese temperament and manner from inside out.Each piece of the Heritage Series is a seed of humanistic spirit, and DA.AI wishes for everyone wearing the series to present a soundless Dharma that speaks to others of the beauty of traditional manner and Tzu Chi humanism through every detailed daily action. These actions will touch people’s heart, remind us to generate virtuous minds, and eventually purify the world.
DA.AI Reporter, Shirley Hu, Taipei
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