Product Series Report #1: The Gift Set Series, Carrying Goodness and Filial
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“We are not only promoting a product, but also the sense of contribution and caring for the society,” as a Tzu Chi volunteer in Taichung shared, and wished for everyone to join this circle of love. Another volunteer in Taipei also thanked DA.AI for designing such meaningful gift sets, so that they always receive great feedback when giving DA.AI’s eco-product out as gift. A lady once purchased DA.AI’s Heritage Series after listening to our mission and vision, and shared with tears that she would like to give this product to her mother-in-law to fulfill an old lady’s final wish as she’s facing the final stage in life… These are all examples of how DA.AI isn’t an ordinary brand, but rather a brand full of touching stories and connects people together with love and caring.
As Vice-Minister Du of the Ministry of Economic Affairs shared that many foreign guests choose DA.AI’s gift set to bring back home because they believe that DA.AI represents the true Taiwanese humanistic spirit, as well as the role model in green industry. Indeed, with the help from our environmental promoters and professional partners, DA.AI wishes to send out not only the eco-friendly message, but also the spirit of Taiwan, so that the world sees Taiwan as a land of love and caring with great respect.
Some people suggested that DA.AI should package its Gift Series fancier with more decorations; however, as Dharma Master Cheng Yen once pointed out that simplicity is the best way of living, DA.AI’s packaging shows a sense of simplicity and elegance. Moreover, inside the package comes with a JingSi Aphorism card, so that the gift set not only acts as a tool of environmental protection education, but also spiritual guidance.
DA.AI’s Gift Set Series is not just a material gift, but a gift of environmental protection, a gift that’s full of touching stories, and a gift of love and caring. Moreover, with revenue fully donated to Tzu Chi Foundation for disaster relief use, purchasing DA.AI product is not only creating a Circle of Love, but also Contribution to Society. Together with the Tzu Chi’s environmental promoters and their actions of Culture of Environmental Protection, forms DA.AI’s 3C core value, which we wish can be advocated globally to become the way of how rest of the world recognize Taiwan and its spirits.
DA.AI Reporter, Shirley Hu, Taipei
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- Product Series Report #5: The Heritage Series Purifies Hearts with the Traditional Chinese Virtue - 2014年05月27日
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- Product Series Report #2: The Dharma Blissfulness Apparel Cultivates Happiness and Blessing - 2014年05月08日
Older news items:
- DA.AI’s Video Conference with US Tzu Chi Carries Environmental Protection Humanism and Great Love onto the Other Side of the Pacific - 2014年05月02日
- DA.AI’s Green Humanism is Once Again Honored by the Taiwan Excellence Award - 2014年04月30日
- Products Designed Out of a Compassionate Heart Spread Humanistic Aid and Love to the World - 2014年04月19日
- May the Lights of Great Love Shine Brightly in Australia - 2014年04月10日