DA.AI Technology’s Simple and Quality Design Reflects the Pure Mindset of Fresh Sprouts (2014 Taiwan Excellence Awards Report #2)

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Throughout the 22nd Taiwan Excellence Awards, DA.AI Technology’s Fresh Sprout (infant) Series was awarded and loved by all ages. Simplicity and high quality are the keys to the Fresh Sprout Series design, and combining the DA.AI’s Loving Puppy and Blessing Kitty mascots, attracts not only children, but also takes the parents’ memory back to the simple childhood. The Loving Puppy and Blessing Kitty design concept originated from the two animals, an Old English Sheepdog and a Persian Cat, that used to live in JingSi Abode and showed their compassionate hearts by helping out with fundraising and being vegetarian. Thus, DA.AI designed its mascots based on their impressions, and wishes to communicate to the public the importance of protecting the environment and promoting vegetarianism to counterbalance global warming and embrace the Earth.

The Fresh Sprout (infant) Series is designed for newborn infants up to 3 years old. The Mascot Series, including the Eco Cute Baby Wrap and the Eco Cute Baby Coverall, further expresses DA.AI’s blessing and parents’ love from the moment of birth. The Gentle Fleece fabric design used in these series is extremely comfortable and provides a gently soft touch. Made from micro-fiber material, not only the products are perfect fit for infants and children’s skin, but also states DA.AI’s tender caring for the Earth through its design detail and use of recycled material. The decorative dot design applied on children’s gown, home outfit, backpack, shoes, and several other products in the Series also accompanies newborn infants and children up to 3 years old. The DA.AI Fresh Sprout Series and Mascot Series wishes not only to provide kids with the perfect products throughout their early childhood, but also to raises simple living and eco-friendly awareness starting from early ages.

The purpose of DA.AI’s Fresh Sprout and Mascot Series is to spread the message of kindness and caring for our environment. The Loving Puppy and Blessing Kitty mascots also wish to take on the spiritual mission to not only guard children’s pure mindset, but also remind adults of the simplicity that we all had when we were children, and that life with less desire is the best living style for the environment. With such educational purpose, kids are certain to grow up as eco-friendly persons, and furthermore, influence people around them. As a result, DA.AI Technology wishes to create the circle of kindness in the world with our products, and spread the message that “We should Acknowledge, Cherish, and Cultivate our Blessing” always.

DA.AI Technology Reporter, Polly Liao,Tom Yang, Taipei

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