Leisure, Cultivate, The DA.AI Boutique Displays Humanism Spirits (2014 Taiwan Excellence Awards Report #4)

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This year, the 22nd Taiwan Excellence Awards rewarded a total of 514 boutique products, which DA.AI Technology has won over 10% of the total, with 59 products in 10 different series. The company is applauded on its innovative recycling method and aesthetic design. Moreover, by designing and introducing the daily necessity products since the company first started, DA.AI Technology wishes not to promote consumption, but rather to elevate everyone’s environmental protection consciousness. To further carry out its mission given by Dharma Master Cheng-Yen, DA.AI Technology also seeks to express the Tzu Chi humanism spirits through the methods of product design and marketing, and eventually purifies everyone’s heart and brings peace to the society.

The DA.AI’s Cultivate (leisure) Series stood out from its competitors this year. Including the DA.AI (Great Love) Eco Shirt, polo shirt, T-shirt, and much more, not only that the products are all designed from recycled PET materials, but also with special technology, provides a cool and refreshing feel to the skin while being eco-friendly. The five major color themes, green, white, black, grey, and blue, also demonstrates the elegant and classic humanism spirits through simplicity, and are compatible in almost all kinds of occasion.

As Dharma Master Cheng-Yen once said, “Spiritual practice should eventually be presented on the outer appearance; for one’s purified mind cannot be seen by others, yet can be proven through a clean and tidy appearance and action.” The Cultivate (leisure) Series of DA.AI Technology wishes to present such pureness and kindness through garment design. Even being at home, the tidy attitude should not be neglected, as we should also maintain the right manner, and constantly cultivate our spiritual minds towards virtuous model every second that we preciously hold.

DA.AI Technology Reporter, Sandy Huang, Tom Yang, Taipei

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