DA.AI’s Heritage Dragonfly Series Protects Environment with Great Love

Details

Published Date

Although the textile fashion industry market growth brings huge business opportunities, the impact of fast fashion is devastating our environment. DA.AI’s eco garments actively promote “eco-fashion from heart” instead of “fast fashion.” Insist on using recycled polyester content and maintaining the original bottle colors to reduce possible chemical pollution and water consumption, DA.AI aims to maximize circular economy and minimize waste for the benefit of Mother Earth and all living being.

Looking beyond the current overused and over-disposed industrial consumer goods, DA.AI provides an alternative solution of circular economy, and designs products with the heart of loving our environment. DA.AI’s Heritage Series illustrates the idea of “inheriting and spreading the spirit of traditional Chinese apparel and humanistic culture.” The latest Heritage Dragonfly Series conveys two major themes: Environmental Protection and Great Love.

Dragonflies live near pollution-free ponds, lakes, paddy fields or swamps. Thus, DA.AI uses dragonfly embroidery with the idea of “purification from the origin, and refine environmental protection” spirit, with different colors to illustrate diverse ages, gender, ethnic and religions, and wish to accompany refugees from mid-east with uncontaminated "Great Love" to walk out of sorrow. The overall design focuses on harmony and unity through simple color fabric and cut. The elegance, simplicity, and humbleness spirits are fully reflected through the design to demonstrate the Great Love for both people and environment. In Chinese, FU is the pronunciation of both “clothes” and “blessings”. DA.AI’s Heritage Dragonfly Series not only shows respect to others and blessing to ourselves, but also brings peace and warmth upon this world.

DA.AI Technology, Jasmine Li, Taipei