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發佈於：2013-09-02, 週一 10:00

DA.AI is a genuine Taiwanese brand known to support and promote the government’s “Made In Taiwan” (MIT” program. DA.AI is also committed into creating a new direction for brands that touch people’s hearts by design.  MIT has expanded its focus from manufacturing to quality, innovation, value creation, and other factors which contribute to brand success.  A deeper purpose is improving Taiwan’s economy, and sustaining the nation’s long-term industrial vitality.  Ever since undertaking active promotion of MIT production process and product certification in 2010, the agency has reinforced its product values, building brand image and reputation. DA.AI currently has over 300 MIT-certified products, and is not only the “first of equals” among Taiwan’s textile brands, but also the “only” when it comes to many popular brands.

The Taiwanese map featured in MIT’s “Smile Mark” affirms Taiwan as the origin of a product, while the smiling face represents the Product Excellence verification system, reassuring consumers that it’s “safe, healthy, and trustworthy.”  MIT certification of DA.AI products tells each consumer that products are definitely made in Taiwan, so their manufacturing processes and materials comply with rigorous national testing and safety standards.  DA.AI insists on using only pure eco-friendly sources, to help eliminate pollution, reduce carbon emission and limit water consumption. Thanks to the MIT Smile Mark’s high visibility in retail stores everywhere, DA.AI can communicate its status as an R&D innovator and trend setter, hopefully expanding on consumers’ support of DA.AI products.

DA.AI Technology sees “attentive effort” as the key to quality. One important effort is “Building a culture of environmental protection, fostering the circle of love, and contributing to society,” with a loving heart. Implementing this core value has garnered the company lots of recognitions, including the Green Classic Award sponsored by the Ministry of Economic Affairs, along with Taiwan Excellence Award and CSR Award from Global Views Monthly.  The company has also received many environmental certifications from domestic and international organizations such as the “Global Recycling Standards” (GSR) from Netherlands’ Peterson Control Union. Such certification was created to provide consumers with healthy, safe and high quality products.

Master Cheng Yen also compassionately advised us, “Working collaboratively and in mutual love, turn up your love and turn on hope for the Earth.”  DA.AI Technology functions as a bellwether by initiating meaningful social enterprise to promote the MIT spirit, while upgrading product quality for the green textile industry in Taiwan.  The innovative non-profit company works hard to establish a world-class boutique brand, so the world will see the green value, the love, and the “soft power” of Taiwan’s brands.  DA.AI Technology turns “trash into gold, gold into love, and love into a pure stream that encircles the world.” It also promotes the concept of “green environmental protection, purifying people’s minds” through its eco-friendly textile products.  Taiwan brands will thus flourish, and the Taiwan Island’s green miracle will be globally recognized.