Product Series Report #7: DA.AI’s Pureness White Series Purifies our State of Mind and Reminds us the Beauty of Contentment

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CAPTION: As the JingSi Aphorism stated, “The inner heart and mind can only be reflected by outer appearance and action.” DA.AI’s Pureness Series wishes to reflect the inner beauty of pureness through a simple apparel design, and reminds us to keep our inner peace, lower our desire to protect the Earth and all living beings. (Photo by: DA.AI Technology)In the traditional Chinese culture, white means open and aboveboard, and is often used to represent pureness and describe one’s proper behavior. Through the Pureness Product Series, DA.AI hopes to remind everyone of the importance of honesty, simplicity, and open-minded attitudes, much like the pure Buddha’s teaching that sweeps off dust, cleanses our spirit, and reveals our crystal-clear true nature.

As the Jing Si Aphorism stated, “Clear away dusty haze in our minds so our True Suchness is not buried.” If we want to return to a clear state of mind, we must go through cultivation and overcome the challenges of achieving great wisdom. Pureness Product Series, which is made of recycled PET bottles without chemical dye, is just like a pure lotus flower that grows beautifully even from a pool of mud and spreads its sweet scent to the surrounding.

One of the Pureness Series dresses with pleated cuffs and a round bottom resembles a Chinese Urn, and outlines the traditional long-lasting feminine virtues: simplicity, frugality, gratefulness and contentment. In addition to its simple appearance which highlights the graceful and affectional style, it is 100% made of recycled PET bottles withiout chemical dye.

Pureness Product Series is decorated with traditional crafting elements like bowknot cuff, embroidery on chest, traditional tie button…etc. and with white color highlighting the extreme beauty of simplicity. On the whole, this Pureness Product Series urges us to bring out our pure and uncorrupted innate nature by returning to the purest and spiritually uplifting state of mind.

DA.AI Reporter, Polly Liao, Taipei





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