The Top Green Brand Competition hosted by the Business Next Magazine is one of the highest achievements for green brands in Taiwan, selected and evaluated by both experts and general public. This year, DA.AI Technology was awarded with the Top Green Brand of the daily necessity category, as well as one of the Top 3 Super Green Brands (the only from the textile industry), which represents the highest honor from the competition.


The Taiwan Ministry of Economic Affairs, Bureau of Energy Commissioner Wong said during the award ceremony that “World changes with our action, and our action changes with mentality. The Ministry of Economic Affairs wishes to promote sustainability, safety, efficiency, and cleanse, and eventually create an affordable low carbon lifestyle for all our people to choose from.” Wong further compared green efficiency with Taoism’s idea of nature, and stated that we should rely more on natural resources.

One of the founders of DA.AI Technology, Lin Jia He, represented the company to receive the award. In his speech, Lin said that “not only DA.AI is dedicated in making the world a greener place, but also all the cooperating partners, suppliers, and so on, all of which work together and take part to contribute in this circle of love. DA.AI wishes to express its core values through products, as well as the stories behind the products. Such as the signature gray eco-blanket, not only it is made out of recycled PET bottles to reduce resource consumption and extend material life span, but was also sent out to disastrous areas around the world, carrying love and wrote many loving stories. Now that DA.AI is 5 years old with its own researching facility, and is looking to build an environmental protection education campus in Miaoli, hope to continue to be the role model of Top Green Brand of Taiwan.”

DA.AI’s green brand value is not only demonstrated on the eco-material of the products, but also the continuous improvement of manufacturing technologies and techniques. With recycled eco-material, DA.AI’s product saves up to 77% of carbon emission and 84% of natural resource consumption compare with product made by brand new material, and fits with Minister Wong’s idea of green efficiency perfectly. However, without fancy advertisement to promote consumption, DA.AI only promotes the idea of “eco-textile product as replacement for life necessities,” and wishes to pass out the touching stories of the grass-root environmental promoters to draw more people around the world to build a greener Earth together.

DA.AI Reporter, Shirley Hu, Taipei

Media Links:
The Top Green Brand Award Ceremony:  http://youtu.be/yk6FMvzcKmo
DaAi News: http://www.daai.tv/daai-web/news/content.php?id=43813