To encourage the public to understand the Cradle to Cradle (C2C) design model and its three principles of “waste is nutrient, renewable energy and its diversity,” the Environmental Protection Administration (EPA) of the Executive Yuan held its first C2C Multimedia Production Competition this year. C2C is an “innovative-design” method to achieve the ultimate zero waste goal from very early manufacturing stage, and implement on production of daily necessity.

On October 28th, EPA Department of Waste Management deputy director Su Guo Zei passed the bronze trophy to DA.AI’s Business Planning Manager, Irene Lin, to honor DA.AI’s " Circulation " animation for receiving this meaningful award. The short film is lively and interesting, with creative dialogues between recyclables in the animation that gave each “waste” a vivid character. The film aims to promote government’s public policy and educate corporate to implement environmental design concept. Irene Lin also pointed out, "we want to drive social enterprise to work together, since good deeds need everyone to participate to be successful. We hope via tangible eco products that we can purify everyone's intangible mindset.”

DA.AI is a platform of Great Love, and through this highly environmental and humanitarian conscious film, shows its corporate social responsibility (CSR) and how we implement environmental protection with technology. The "Circulation" animation assigned “wastes” with human characteristics, and educated them not to “ignore your own power, a simple action can affect the whole environment and the society.” Eventually, their, and our, simple action will make big difference to the world.

DA.AI Technology, Yuwen Jiang and Jasmine Li, Taipei