DA.AI Demonstrating Clear Stream of Great Love Humanism Spirit in the 2014 China International Clothing & Accessories Fair

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Ever since 1993 began in Beijing, the China International Clothing & Accessories Fair (CHIC) has been one of the largest and influential apparel exhibitions globally. This year, DA.AI joined the 22^nd CHIC with the themes of “Environmental Protection Clear Stream” and “Compassion Series” in the Taiwan Environmental Protection Hall, where each booth has its unique brand image.

Tzu Chi volunteer Chen Wan Yi led a total of 43 volunteers from Beijing to take on the job of promoting DA.AI’s booth over the course of four days. With the help from the volunteers, not only that visitors learned about DA.AI’s love and caring brand philosophies, but also provided themselves with a chance to see what DA.AI is doing, and the environmental protection ideologies behind these activities. DA.AI’s Heritage Series that the volunteers wore was also one of the highlights; the simplicity and elegance of the Heritage Series design carried out the traditional Chinese manner, and attracted many of the visitors throughout the fair. Moreover, touched by the compassionate reason behind the Compassion Technology Series design, many visitors purchased the anti-punctual white shoes and magical white pants from DA.AI’s booth.

Thanks to Tzu Chi volunteers of Beijing that the exhibition was made possible. Among the volunteer group, both Ren Jun Xia and husband, Ren Zhi Cheng, took day off from work to come and help out with the event documentary. Ren Zhi Cheng shared that “after seeing what Tzu Chi has done for the victim’s families of MH 370, it inspired me to give when I can and help out the people in need. Thus, while Dharma Master Cheng Yen is promoting environmental protection, I would like to contribute my strength in helping DA.AI to spread its messages in everyone’s daily life.”