The Traditional Chinese Lady Virtues in DA.AI Heritage Apparel
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Based on the tradition Chinese literature, a lady’s virtues are combinations of compassion and geniality, humbleness and elegance. Transform such qualities into apparel, DA.AI’s Heritage Series wishes to communicate the elegant and simple Chinese style design, not over exposing too much of the body and make-up, much like the straight and upright attitude of a person.DA.AI’s Heritage Series focus on harmony and virtue through simple color fabric and cut. The “elegance, geniality, and humbleness” spirit are fully reflected through the design, and that the inner virtues are made visible on appearance. For example, the Pureness White Series, made with the pure color of recycled transparent PET bottle, is a demonstration of non after-dye pureness, and the intention to keep the environment clean from pollution. With DA.AI’s re-PET material mixed with cotton, the Pureness White Series kept the fast drying and easy to clean characteristics. Also with the 3/4 sleeve and fold designs on the cuffs and back collar, the apparel provides free movement ability; moreover, the beveled front, single file button, and embossment on hem and cuffs are all thoughtful details from the designer to further carry out the beauty of traditional Chinese apparel design and virtue.
As Jing Si Aphorism stated, “A person with beautiful inner quality shall reflect onto outer appearance,” the Pureness White of DA.AI’s Heritage Series best demonstrates simplicity and elegance through its non-dye design, much like the traditional Chinese virtue, wishing for everyone to return to the simplest state of mind with little material design, and protect the Earth.
DA.AI Reporter, Polly Liao,Taipei
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