DA.AI Demonstrating Clear Stream of Great Love Humanism Spirit in the 2014 China International Clothing & Accessories Fair

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CAPTION: Every booth in the Taiwan Hall has its uniqueness, including the DA.AI (first to the right) booth, demonstrating simple and elegant apparel humanism through designer textile products. (Photo by: Jasmine Li)Ever since 1993 began in Beijing, the China International Clothing & Accessories Fair (CHIC) has been one of the largest and influential apparel exhibitions globally. This year, DA.AI joined the 22nd CHIC with the themes of “Environmental Protection Clear Stream” and “Compassion Series” in the Taiwan Environmental Protection Hall, where each booth has its unique brand image.

CAPTION: The local Tzu Chi volunteers are fond of the DA.AI apparel, which expresses not only the love and caring, but also simplicity and elegance humanism spirit behind the product. (Photo by: Jasmine Li)Tzu Chi volunteer Chen Wan Yi led a total of 43 volunteers from Beijing to take on the job of promoting DA.AI’s booth over the course of four days. With the help from the volunteers, not only that visitors learned about DA.AI’s love and caring brand philosophies, but also provided themselves with a chance to see what DA.AI is doing, and the environmental protection ideologies behind these activities. DA.AI’s Heritage Series that the volunteers wore was also one of the highlights; the simplicity and elegance of the Heritage Series design carried out the traditional Chinese manner, and attracted many of the visitors throughout the fair. Moreover, touched by the compassionate reason behind the Compassion Technology Series design, many visitors purchased the anti-punctual white shoes and magical white pants from DA.AI’s booth.

CAPTION: DA.AI’s spokesperson, Wong Zhi Hui, showed up during the CHIC fair to help promoting DA.AI brand, and attracted many of the visitors asking to take photos together. (Photo by: Jasmine Li)Thanks to Tzu Chi volunteers of Beijing that the exhibition was made possible. Among the volunteer group, both Ren Jun Xia and husband, Ren Zhi Cheng, took day off from work to come and help out with the event documentary. Ren Zhi Cheng shared that “after seeing what Tzu Chi has done for the victim’s families of MH 370, it inspired me to give when I can and help out the people in need. Thus, while Dharma Master Cheng Yen is promoting environmental protection, I would like to contribute my strength in helping DA.AI to spread its messages in everyone’s daily life.”

Ren Jing Jing, an editor for the China Textile News reporter, visited DA.AI’s booth and was fond of the Fresh Sprout Series (kids/infants) blanket and wished to purchase one. Although the very last blanket was sold to volunteer Ma Xiao Yen, Ma decided to let off the chance to Ren, so that she can further promote the brand and product to others. A lot of touching stories took place throughout the fair, including the spokesperson of DA.AI’s apparel humanism spirit, Wong Zhi Hui, showed up in person to help with the promotion of DA.AI brand, and attracted visitors and asked to take photos together.

DA.AI Technology dedicated in environmental protection trend with recycled yet fashionable textile product design and brand promotion, and attracted many of the industry peers inquiries and wishing to participate in this clear stream of eco-friendly and vegetarianism lifestyle. The four day fair concluded with happiness and full of touching stories, most important, we wish that DA.AI has planted a seed of goodness and environmental protection awareness into every visitor’s heart in Beijing, so that more people recognize DA.AI’s core values of love and caring for the Earth and all living beings, and are willing to choose an eco-way of living.

DA.AI Reporter, Jasmine Li, Beijing 

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