Turning DA.AI Into a Well of Clear Stream to Support the Society for a Sustainable Living Environment
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In the 21st century, when the topics of environmental protection and corporate social responsibility are becoming the trends, there is a company located in Neihu District of Taipei City dedicated in both fields starting from the beginning of 2008 - DA.AI Technology. With its own offices, Eco-Concept Stores, and research facility, DA.AI is the only company in the world devoting in both the fields of environmental protection and charity. For the past 5 years, DA.AI has been building its brand step by step, and wishing to promote and invite more people to join its ideology of coexisting with the Earth.
Interviewed by the Neihu Technology Park Weekly, a local newspaper in the Neihu District, DA.AI’s General Manager, James Lee, shared with the interviewers that “Dharma Master Cheng Yen, the founder of Tzu Chi Charity Foundation, wishes for entrepreneurs to express our Great Love, and exert each of our expertise to help the poor and needy. This is one of the purposes that DA.AI is founded, with a mission to become a “well of clear stream” to support Tzu Chi’s global charity works, so that everyone working in the company is the well digger.” Thus, different from many of the profit driven companies, DA.AI’s core values are Culture of Environmental Protection, Circle of Love, and Contribute to Society, and donates 100% of its net income to support Tzu Chi’s charity work.“Difficulty lies everywhere; however, able to turn what seems impossible to possible is called success,” James Lee stated throughout the interview, as he pointed out that DA.AI’s work in promoting the “software” (spiritual and humanism meaning) is quite difficult, since most consumers today in the fashion industry value more heavily on the “hardware” (design, price, etc.) Nonetheless, it is DA.AI’s job to overcome the difficulties and show everyone that the true value of DA.AI apparel lies in “the humanism culture behind the product and the story of Tzu Chi’s environmental promoters, which forms the soft power of Taiwan.” As Dharma Master Cheng Yen said, “take each step firmly,” DA.AI will continue on this difficult path step by step, and hope to draw more awareness to the brand and its priceless value along the way.
“DA.AI’s research facility is also unique from others, because it conducts research in the direction following the Cradle to Cradle Design Model,” James Lee said. DA.AI was the second in the world and first in ASIA to receive the Cradle to Cradle (CM) Silver Certification in the re-PET industry, and wishes to improve on this achievement by going from “low waste” to “zero waste.” Moreover, the company will expand its recycling technology, and eventually turn recycled plastic, glass, paper, and consumer electronic into useful products to extend material life span and lower Mother Earth’s bear. Under such meaningful mission, DA.AI invites experts from all fields to join the work together for a sustainable living environment.
DA.AI Reporter, Sandy Huang, Taipei
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