Taiwan Excellence Award, launched in 1993, is celebrating its 25th anniversary. This is an award included in the Taiwan Industry Image Enhancement Project (IEP) supported by the Ministry of Economic Affairs (MOEA), organized by the Bureau of Foreign Trade, and implemented by the Taiwan External Trade Development Council (TAITRA). IEP aims to enhance Taiwanese industry innovation, create the country-of-origin effect, and assist Taiwanese brands in raising global awareness.

The Pureness White Series, a non-contaminated simplicity through its non after-dyed color and elegant design, of DA.AI Heritage Apparel has won the 2017 Taiwan Excellence Award. The white color comes directly from transparent recycled PET bottles, and represents the philosophy of returning to a calm and purified mindset is the best way to reach inner peace. Following such direction, the design speaks of humanitarianism and how one should properly dress.

“Eco friendly, simplicity, elegance, and modesty” are not just designed into the Pureness White apparel, but also a reflection of the wearer’s personal characteristics. DA.AI designs eco apparels with an ultimate goal of “purify heart and bring peace to the world.” We wish for all to reach peacefulness, and “coexist with the Earth” through “Culture of Environmental Protection, Cycle of Love, and Contribution to Society” together with DA.AI.

DA.AI Technology, Jasmine Li, Taipei